The Brand Story: Total Story Strategy

1. Character: The Customer is the Hero

2. Problem: The Challenge They Face

3. Guide: Your Company as the Expert

4. Plan: The Path to Success

5. Call to Action: Encouraging the Next Step

6. Avoiding Failure: Highlighting the Risks of Inaction

7. Success: Painting a Picture of the Positive Outcomes

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Sustainable Success Stories and The Energy Portal

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